Arthur van Es

The Swedish company Volvo Cars, whose name is synonymous with automotive safety ever since it invented the three point seat belt in 1959, is pioneering the development of autonomous driving systems as part of its vision that no one will be seriously injured or killed in a new Volvo by the year 2020.

It is the customer-focused approach that sets the autonomous driving project ‘Drive Me’ apart from other autonomous driving experiments. Instead of relying purely on the research of its own engineers, Volvo aims to collect feedback and inputs from real customers using these autonomous cars in their everyday lives.