Accessible banking at ING
So often customers with different abilities are forgotten. Many times products are offered without asking “What do you need?”
Go beyond your standard persona’s and join me in exploring how to work together with customers with a disability. While keeping accessibility in mind, everybody benefits. This session works like an ‘ask me anything’. Stupid questions don’t exist. Bring along your burning questions.
Eva Westerhoff is a disability rights advocate, accessibility consultant and trainer for inclusive information, communication and technology, who happens to be deaf.
She currently works as a Customer Journey Expert at ING in Amsterdam. A global financial institution with a strong European base, offering banking services. Her focus is on accessibility, making banking available for customers with a disability. Next to this she is involved in the implementation of the United Nations Convention on the Rights of Persons with Disabilities by the Government in the Netherlands.
With a background in special education for people with different disabilities her experience goes far beyond being deaf. Working closely with a broad range of disability right associations and with her passion for digital inclusion she believes that by communicating with diversity and accessibility in mind it is possible to reach out to more people, including those with different abilities.
Her life motto: “I don’t have a disability; society imposes a disability upon me.”